The objective of the design was to reflect the personality “Street” of Monterrey, Mexico, a city that was located in the north of Mexico, using the signs and phrases used locally.
The remodeling of the Van Combi required a personality that reflects the streets of Monterrey, a choice of local materials and colors that combined an informal and intuitive atmosphere that generates a direct connection with the public.
The food truck - is literally a mobile ad exclaiming the values and personality that characterized the city of Monterrey.
